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Mirixa Corporation Reaches Half Million Patient Milestone

Reston, VA, (August 21, 2008) Mirixa Corporation, a leader in pharmacy-based medication care management services, announced today that it has delivered its 500,000^th targeted patient care intervention since the company's launch in June 2006. Each of these half million patients - whether reached by phone, mail, or in-person via his or her pharmacy - was specifically targeted for one of the company's services that provide enhanced coaching and education from pharmacists to help better manage their medications.

 

Since 2006, Mirixa has launched over a dozen targeted patient care programs for clients including health plans, pharmacy benefit managers, and pharmaceutical companies. These programs include comprehensive Medication Therapy Management, formulary management, benefit transition, and medication adherence interventions. Most of these programs include the opportunity to receive a personalized medication therapy review with recommendations, along with a Personal Medication Record, delivered by patients' own pharmacists.

 

Mirixa contracts with over 46,000 pharmacies nationwide to provide these personalized care management services to qualified patients. The Mirixa contracted pharmacy network includes many of the nation's leading chains, mass merchandisers, and affiliated groups as well as the majority of the nation's independent pharmacies.

 

Many patients - particularly those with chronic health conditions - see pharmacists more frequently than any other health professionals, including physicians. National Gallup Polls find that pharmacists are among the most trusted health professionals. Frequent contact, local convenience, and a high level of trust help explain why Mirixa's contract pharmacy network successfully and actively engages over 75% of all pre-qualified patients, a rate favorable to alternative means of targeted patient outreach.

 

"Mirixa is dedicated to helping pharmacists deliver services that benefit patients in measurable ways," said Rick Solano, chief executive officer of Mirixa Corporation. "Reaching our 500,000^th intervention milestone so quickly is a testament to the value of our services and the confidence our clients place in us, providing encouraging evidence of the growing role of retail pharmacy in patient care," added Mr. Solano.

 

About Mirixa

Mirixa Corporation is a leader in targeted patient care services delivered via the nation's largest pharmacy services network. Over 46,000 pharmacies nationwide are contracted to use MirixaPro℠ - Mirixa's Web-based clinical software suite - to streamline delivery of medication care management, adherence, and patient education programs. For more information, please visit www.Mirixa.com.